Our Story

Housewares Direct is just one of the many brands under the Kingstown Associates name. We found that customers of our flagship catalogue Healthy Living Direct enjoyed our range of products for the home. As a result, we launched the Housewares Direct catalogue to focus on this trend and meet its growing demand. The catalogue was first published in 2015 and is enjoyed by over 100,000 shoppers in the UK.

The Housewares Direct website launched in 2018 and has quickly grown to become a favourite online shop for adaptive homeware for seniors and the elderly. Our products have proved popular due to their great adaptive features and wide range. We choose designs for people with mobility issues in mind, which is why so many of our products perfectly suit seniors and the elderly.

Discover our other brands